About Carolline Peña | Marketing Strategist & SEO Expert

Hero

Hello, I'm Carolline Pena

Smart Marketing. Lasting Impact.

I'm a data-driven marketing leader specializing in SEO, paid media, and eCommerce growth. Skilled in Google Ads, Facebook Ads, Amazon Ads, and SEMrush, I optimize campaigns to drive brand visibility and conversions.

HubSpot SEO & Email Certified, I leverage GA4 and Search Console to refine strategy. My expertise in experiential marketing and brand activations ensures seamless digital-to-in-person engagement for impactful results.

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About

About me

Strategic Marketer. Brand Builder.

Lets Connect!

I believe that every website should be a masterpiece, combining aesthetics and functionality seamlessly.

I’m a strategic marketing leader specializing in SEO, paid media, and eCommerce growth. Skilled in Google Ads, Facebook Ads, Amazon Ads, SEMrush, and performance analytics, I develop data-driven campaigns that enhance brand visibility and drive conversions.

HubSpot SEO & Email Certified, I leverage GA4, Google Search Console, and A/B testing to optimize engagement and refine strategy. With expertise in experiential marketing, brand activations, and retail pop-ups, I create seamless digital-to-in-person experiences that deliver measurable impact.

Years of experience

Project completed

Satisfied clients

Website launched

Services

Digital Strategy & Growth

I specialize in creating intuitive and visually appealing user interfaces.

I craft data-driven marketing strategies that enhance brand visibility, engagement, and conversions. From SEO and paid media to email marketing and social campaigns, I ensure businesses thrive in the digital landscape.

E-Commerce & Brand Expansion

I optimize Amazon, Shopify, and marketplaces to drive growth and conversions.

Content & Social Media

I create engaging content and campaigns that strengthen brand identity.

Optimized Event Strategies for Maximum Impact

I combine user research and design thinking to develop products.

I specialize in event planning and pop-up activations, using data analytics, A/B testing, and audience insights to optimize each experience. By tracking key metrics and consumer behavior, I create events that boost engagement, sales, and brand visibility, driving measurable success.

Projects

Website Optimization

E-Commerce & Amazon Storefronts

I specialize in optimizing eCommerce platforms like Shopify, WooCommerce and Amazon, ensuring seamless UX, high conversion rates, and SEO-friendly structures that enhance product visibility and boost sales.

Paid Advertising

Google, Meta & Amazon Ads

I create high-performing PPC campaigns across Google Ads, Facebook Ads, and Amazon Ads, using data-driven strategies to maximize ROI, engagement, and lead generation.

SEO & Analytics

GA4 & SEMrush Strategy

With expertise in Google Analytics 4, SEMrush, and Google Search Console, I implement SEO best practices to improve search rankings, site performance, and organic growth.

Email & CRM Strategy

HubSpot, Klaviyo & Mailchimp

I craft high-converting email campaigns using HubSpot, Klaviyo, and Mailchimp, leveraging segmentation, automation, and A/B testing to drive customer retention, boost engagement, and maximize conversions.